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Relaunching My Etsy Shop | Tips for Selling Your Handmade Crafts Online & Lil Packaging Review

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Now we're officially in November, it's time to get prepped for Christmas! Ekkk, that word makes me stressed just saying it! It may seem a bit early for some but if you're a small business owner, artist or crafter, you've probably been thinking about the looming festive season for months now! Personally, I've been busy planning away for my Christmas Etsy shop relaunch for a little while (although I still have lots to do!). This year, I haven't had my shop open consistently due to focusing on more bespoke orders and side projects, so I'm pretty excited to get my shop stocked again!

So, with this prep in mind, I thought I'd pull together my tips and plans for an online shop relaunch. I'm sure each creator has a different way of getting organised but I wanted to share a little behind the scenes of my process for this month and lend any advice I have if you're in the same boat!

Lists
Okay, so this is a little obvious but when planning how to sell your crafts online, list making is essential. I honestly can't stop making lists- my bullet journal is worn out already! In my humble opinion, the best way to get on top of your work load is to get all of your thoughts on paper.

I started by jotting down all of the products I'd like to create (if I had endless amounts of time!) and then streamlined this into what is actually realistic in the time frame I've got. I think this just helps build an overview of how you want your shop to fill out eventually but also ensures you focus your efforts in the right areas for now. If your also working full time like me, using your spare time efficiently is key.



Of course, your bullet journal is essential for planning the following too...

Stock
So, once I've got my achievable product list prepped, I can start thinking about what is going to make the most time to create and therefore, what I should focus on first. For me, this would be Christmas cards because I know I would have to not only factor in time for painting the designs but also scanning, editing and printing. Phew- that will be a big one to tick off!

Although smaller items (such as handmade Christmas decorations) will still take time to make, initially you only need one or two to photograph for your shop, so you can always build on your numbers once the listing is prepped. If your clever about it, getting your stock together doesn't have to be as overwhelming as you initially thought.

Business Cards
Once you've sorted your products, that's the main hurdle out of the way. Next, you just need to think about how you will send your products out in the post. I've always thought it's a nice touch to include a little personal thank you in the order, especially if you are one person hand making each piece. It's a unique and personal experience buying from a small Etsy shop after all.

Other than that, the only thing you need is a simple business card to encourage your customers to follow your social pages and to hopefully pass on your details to their friends, if they are so kind to recommend your shop/services!

There are loads of websites that can help you put together a business card and get it printed if photoshop isn't your strength. Once you've got a bunch printed, you won't have to worry about it again until you want to update the design!

Packaging
Bad shop owner confession time - finding the right packaging has always been a nightmare for me. Whenever I send out my work, I want to know it's not only well protected but also looks quite special - when I've spent hours making something, I want the whole experience of buying from my shop have that aspect of care too. So it's no surprise this was something I had been fretting about recently.

I was so chuffed when an email landed in my inbox from Lil Packaging, to see if I'd be interested in  trying some of their products. Horah- nightmare over!

From my first glance on their website, I saw the exact postal box I had been looking for to send my handmade garlands to their new homes, honestly I'd been searching for this exact thing for ages! Within a few clicks on their website, I'd manage to find the perfect postal products for everything I am planning to list in my shop, include an A5 sturdy envelope, perfect for sending Christmas cards- winning!

Although straight away I thought their products looked fab, another thing that really stood out to me about Lil Packaging, is their focus on moving towards more sustainable products. They are currently converting all of their products to plastic free, recyclable packaging, how good is that?! Everything I ordered was FSC/PEFC certified as 100% bio-degradable, which feels only right to be using as a indie business. Part of the appeal of shopping small is to not only support growing artists but also to move away from mass produced, unethical products, making more conscious choices with when and how you spend your money.

Lil packaging have pledged to make all of their packaging plastic-free by the beginning of next year, which I'm honestly so impressed by. This factor alone makes me feel confident that I would repurchased from them time again.

It's also worth mentioning, they have just dramatically cut their prices by 46% for lower volume orders, which is obviously such a bonus for a small business owner. I know it can be stressful worrying about spending out on huge initial costs for your Etsy shop before you even know you will make any money back, so being able to get good quality packaging at affordable prices is so reassuring.

I've honestly been so impressed by their range so would whole heartedly recommend. You can even design the packaging to include your shop logo, making your order completely bespoke. I love this idea for making your Etsy orders feel really personal, right from the moment the package arrives on your customer's doorstep. I will definitely be checking this out in the future!

For more info on the Lil Packaging range, you can check out their website here: https://www.lilpackaging.com/


So, there are my tips for getting your Etsy shop prepped for launch this Christmas, I hope it has been useful! Ultimately, running an online shop to sell your handmade goodies should be fun; an ongoing process and always be something you're super proud of. I think the main thing is to take it one step at a time and enjoy it! ... (I'm sure in a couple of weeks - mid festive-stress, I will have to remind myself of my own advice!) Organisation may be super important, but it's your creativity and ideas which make your shop completely unique! Awhhh...

Much love,

Katie x

*This post was created in collaboration with Lil' Packaging, however, all views and opinions are my own




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